Montgomery Announces Marriott Autograph Collection Hotel: First Boutique Property in Historic Downtown
MONTGOMERY – Ascent Hospitality today announced its purchase of Montgomery’s historic Murphy House downtown, which the company will develop into the state’s third Marriott Autograph Collection Hotel – joining The Elyton in Birmingham and The Grand Bohemian in Mountain Brook. The luxury, boutique hotel will boast 100 rooms and suites, while also offering dining and corporate meeting space.
"With supply climbing exponentially higher – especially within the past two years, our hotel demand in Montgomery remains steady and among the highest hotel occupancy rates in the state," Mayor Todd Strange said. "The growing investment and interest from developers speaks to the overall health and vitality of our hospitality industry, while also indicative of the confidence businesses and investors hold in Montgomery’s future."
The Autograph Montgomery is only the latest project in the area for Ascent Hospitality President and Co-founder John Tampa. Tampa’s company, which has a track record of successful renovations of unique and historic buildings, developed the Hampton Inn and Suites Montgomery-Downtown, the DoubleTree by Hilton Hotel Montgomery Downtown and is in the process of renovating the old Bishop-Parker Warehouse building on Coosa Street. Ascent Hospitality also developed The Elyton Hotel in Birmingham.
Built in 1851 for wealthy cotton broker John Murphy, the Murphy House is one of two remaining antebellum buildings in the neighborhood. It was home to the Beauvoir Club as well as an Elks Lodge before serving as a VFW club in the 1950s. Facing the threat of destruction, the Montgomery Water Works and Sanitary Sewer Board worked with the Landmarks Foundation to save the building in 1970, preserving its historic integrity while utilizing the space as an office. The Murphy House was added to the National Registry of Historic Places on March 24, 1972.
“The increase in hotels and our strong tourism industry is important not only for revenue creation, but it affects overall quality of life for our residents,” Mayor Strange said. “When visitors come and enjoy their stay here that means Montgomery achieves better brand awareness and attracts more events, conferences and festivals, which then boosts our revenue to helps us pave more streets, add more public safety professionals or fund worthy programs for youth. Better brand awareness can also factor in to a large company’s decision to locate to the River Region.”
Montgomery Tourism by the Numbers
• 8,000+ Travel/Hospitality Jobs in Montgomery in 2016;
• Nearly $320M Job Earnings from Hospitality in 2016;
• $1,382,377 per night spent by visitors in Montgomery.